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Our story began in earnest in 1992, when Colin Peddie took over the reins of the one-store operation, offering the pioneering concept of bio-mechanical analysis during the shoe selection experience. Word of The Right Fit™ process spread, and soon the store became Cambridge’s very own runner’s hub.Eager to grow our community, we opened our Wellesley store – “Marathon Sports West” in 1994 – and brought our product knowledge and customer service to the little shop sandwiched between routes 9 and 16.